Read Blink: Kemampuan Berpikir Tanpa Berpikir by Malcolm Gladwell Free Online


Ebook Blink: Kemampuan Berpikir Tanpa Berpikir by Malcolm Gladwell read! Book Title: Blink: Kemampuan Berpikir Tanpa Berpikir
The author of the book: Malcolm Gladwell
Language: English
ISBN: 9792214720
ISBN 13: 9789792214727
Format files: PDF
The size of the: 490 KB
Edition: PT Gramedia Pustaka Utama
Date of issue: June 2008

Read full description of the books Blink: Kemampuan Berpikir Tanpa Berpikir:

Here's Blink in a nutshell:

Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.

Except when they're not.

Rapid cognition is an exciting and powerful way to use your brain's quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.

Except when it won't.

We should learn to trust our snap judgments, even in seemingly complex situations where we don't have a lot of information.

Except not really.


Basically the book gives scientific and anecdotal evidence on why rapid cognition can be both a good and bad thing, without offering us much advise on how to tell the difference between situations where we should or shouldn't trust our instincts.

There are many times when I felt that Gladwell contradicted himself. To support his "rapid cognition is good" section of the book, he uses an example of a psychological test where students were able to tell whether or not a professor was good at their job by simply watching a 5 second clip of them lecturing with the sound turned off. The results basically corresponded with impressions given by other students who spent an entire class with those professors - thus proving that there is some mysterious and powerful part of our subconscious that can make accurate snap judgments.

But then later on in the book, in the "rapid cognition is bad" section, Gladwell warns us that, in general, people instantly like tall, attractive white people better than short, unattractive minorities.

WELL DUH! OBVIOUSLY THE STUDENTS RATING THE PROFESSORS WERE BIASED BY WHETHER OR NOT THEY WERE TALL, WHITE, OR ATTRACTIVE!

Mystery solved!

While Gladwell brings up some interesting concepts, his book never gels into a coherent whole. I read most of it in under a day and already my rapid cognition is telling me it's not worth finishing.

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Read information about the author

Ebook Blink: Kemampuan Berpikir Tanpa Berpikir read Online! Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013).


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