Read Shopping in the Renaissance: Consumer Cultures in Italy, 1400-1600 by Evelyn Welch Free Online
Book Title: Shopping in the Renaissance: Consumer Cultures in Italy, 1400-1600|
The author of the book: Evelyn Welch
ISBN 13: 9780300107524
Format files: PDF
The size of the: 8.99 MB
Edition: Yale University Press
Date of issue: September 29th 2005
Read full description of the books Shopping in the Renaissance: Consumer Cultures in Italy, 1400-1600:Shopping was as important in the Renaissance as it is today. This fascinating and original book breaks new ground in the area of Renaissance material culture, focusing on the marketplace and such related topics as middle-class to courtly consumption, the provision of foodstuffs, and the acquisition of antiquities and holy relics. The book investigates how men and women of different social classes went to the streets, squares, and shops to buy goods they needed and wanted on a daily—or a once-in-a-lifetime—basis, during the Renaissance period. Evelyn Welch draws on wide-ranging sources to expose the fears, anxieties, and social possibilities of the Renaissance marketplace and to show the impact of these attitudes on developing urban spaces. She considers transient forms of sales such as fairs, auctions, and lotteries as well as consumers themselves. Finally, she explores antiquities and indulgences, both of which posed dramatic challenges to contemporary notions of market value and to the concept of commodification itself.
Read information about the authorEvelyn Welch (b. 1959) was Chair of the Association of Art Historians from 2007-2011. A scholar of early modern European visual and material culture, she served as a member of the Executive Committee from 2000-2006 before becoming Chair of the Association in 2007.
She gained her PhD in Combined Historical Studies from The Warburg Institute, University of London in 1987, and BA in Renaissance History and Literature at Harvard University in 1981. Currently Professor of Renaissance Studies Vice-Principal for Research and International Affairs at Queen Mary, University of London, Evelyn Welch was previously Pro-Vice Chancellor (Teaching and Learning) at the University of Sussex. She is also the director of the Arts and Humanities Research Council’s programme, Beyond Text: Performances, Sounds, Images, Objects.
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