The Broad’s Side of…Beer

Let me start out by saying, that I’m definitely a beer girl. Sometimes I fake classy and try the whole wine thing, but the truth of the matter is that I don’t know the difference between high quality vino and the box ‘o wine you can get on the end cap at your local Target. To be honest, throw a corkscrew into the mix and that’s a complication I’d prefer not to deal with. With that being said, I came across something disturbing last night in a friend’s refrigerator. It’s evidently been available for sale for several months, and I just had not been hip to it. Quite frankly, that happens to me a lot. It’s apparently some type of strange morphing of a can and a bottle, with a picture of a draft beer on the side just to cover all of the bases. How many times have you been faced with this particular dilemma… You’re at a Barbecue and find yourself really wishing that your awkward can of beer was shaped like a bottle, but still had that savory aluminum can taste? Well, my friends, Miller Lt has listened to these desperate pleas and designed the can/bottle you’ve been dreaming of. WTF? Are you kidding me? THAT is what the marketing geniuses at the beer brainstorming session came up with?

Personally, I like the beer can format if I’m engaging in such activities as tailgating or cook-outs because it’s more convenient. I have a ‘beer purse’ which holds 18 cans perfectly. Bottles wouldn’t work so well for this particular scenario. When you’re tailgating, the can crushing is a really annoying, douchy thing that all the tough guys start doing to impress the ladies… but I have to admit that it’s a space saver. Try that trick with the new fangled can/bottle. It’s not gonna fly. I’m also not impressed with the selling point that this new invention allows you to put the cap back on after every sip. As part of the new innovation in drinking beer at home, Miller Coors is also debuting a draught beer system for your personal at-home consumption. Now you can have flat, crappy beer in the comfort of your own living room or backyard. Thank the Lord for this new cutting edge development.

I find that we generally have some sort of beer loyalty when it comes to brands. I am a Miller lt fan and have been for a solid stretch. I don’t mind Coors lt, but I had a horrifying encounter with a toothless man wearing a shirt that said “To hell with your Mountains…show me your Busch”. I haven’t been able to look at Coors or Busch quite the same since. I supposed the ‘technology’ that allows the outside of my beer to tell me whether it’s cold or not by displaying blue mountains is pretty revolutionary in some circles, but I find that the old touch test works just the same if not better. I do want to extend a heartfelt thank you to Miller Coors for the giant can ‘o beer. I love grabbing a duo of cold beers from the cooler at a BBQ and saying, “Hey everyone, Look at my huge cans!” Brings the house down every time.

New Can/Bottle

New Can/Bottle


5 Responses to “The Broad’s Side of…Beer”

  1. 1 Morgan
    August 10, 2009 at 8:38 pm

    I luv the Miller Lite can/bottle! And I luv the blue Rocky Mountains, but then I am a bit cheezy 🙂 Hey their marketing got me 🙂

  2. 2 E
    August 10, 2009 at 8:56 pm

    Hmmm…. Bizzare to say the least. I too have never seen one of these or heard about them. I wonder if the idea was to have the cap convenience, and then the crushable convenience. But you said they’re not crushable, right? Or is it that the manly men you hang with just aren’t manly enough to crush these revolutionary bottle/cans? I will sit with my cold LaBatt Blue and ponder these questions, feeling quite secure with the fact that Canadians would never come up with such a dumb bottle/can idea.

  3. 3 K
    August 10, 2009 at 9:19 pm

    Did a little searching a came up with this.

    From the Miller marketing geniuses:
    “This package drinks like a bottle and cools like a can, to deliver an invigorating taste experience.” — I don’t need to experience my beer. My beer and I are pretty well versed at this point. Drinking it does me just fine thank you.

    Oh, and it’s sold in 9 packs… WTF?!?

  4. 5 Jenn
    August 10, 2009 at 10:09 pm

    So glad to know that I am not the only one who likes beer. I often wonder if some girls drink wine just because they have turned a certain age and feel they have to. I just haven’t gotten the hang of wine drinking, unless of course I add Sprite to the wine, then it’s pretty tasty. Anyway, thanks for the heads up on the new beer/can! You really do learn something every day!

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About the Broad

A humorous look at dating in your mid-thirties and the other hilarious things that happen around us on a daily basis.

August 2009
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